/* Shared layout for Krati's case studies, matching her PDF layouts: a full-bleed hero, then a white sheet with
   rounded top corners riding over it; 1120px content column; Plus Jakarta Sans throughout. */
:root{
  --ink:#141414; --soft:#6f6f6f; --sheet:#ffffff; --line:#e7e7e7; --btn:#141414; --btn-ink:#ffffff;
  --f:"Plus Jakarta Sans", system-ui, -apple-system, "Segoe UI", sans-serif;
  --ease:cubic-bezier(.22,1,.36,1);
  color-scheme:light;
}
*{box-sizing:border-box}
html,body{margin:0;background:var(--hero-bg,#e9e9e9);color:var(--ink)}
body{font-family:var(--f);font-weight:400;-webkit-font-smoothing:antialiased}
img,video{display:block;max-width:100%;height:auto}

.hero{position:sticky;top:0;height:clamp(240px,40vw,600px);overflow:hidden;background:var(--hero-bg,#e9e9e9)}
.hero video,.hero img{width:100%;height:100%;object-fit:cover;object-position:center}
.sheet{position:relative;z-index:1;margin-top:-44px;background:var(--sheet);border-radius:44px 44px 0 0;
  padding-block:clamp(40px,5vw,64px) clamp(64px,8vw,120px);box-shadow:0 -18px 40px -24px rgba(0,0,0,.25)}
.wrap{width:min(1120px,100%);margin:0 auto;padding-inline:16px}
@media (min-width:1152px){.wrap{padding-inline:0}}

.close{position:absolute;top:clamp(22px,3vw,34px);right:clamp(16px,2.6vw,40px);width:44px;height:44px;border-radius:12px;border:0;
  background:#fff;box-shadow:0 2px 10px rgba(0,0,0,.16),0 0 0 1px rgba(0,0,0,.05);display:grid;place-items:center;cursor:pointer;color:var(--ink);
  text-decoration:none;transition:transform .4s var(--ease),box-shadow .4s var(--ease)}
.close:hover,.close:focus-visible{transform:rotate(90deg);box-shadow:0 6px 18px rgba(0,0,0,.2),0 0 0 1px rgba(0,0,0,.06);outline:none}
.close svg{width:18px;height:18px}

h1,h2{font-weight:400;letter-spacing:-.01em;margin:0;text-wrap:balance}
h1{font-size:clamp(28px,2.7vw,40px);line-height:1.15;padding-right:60px}
h2{font-size:clamp(26px,2.7vw,40px);line-height:1.15}
p{margin:0;font-size:clamp(15px,1.25vw,18px);line-height:1.5;max-width:none}
strong,b{font-weight:600}

.meta{display:grid;grid-template-columns:220px 1fr;gap:clamp(14px,1.8vw,26px) 0;margin-top:clamp(28px,3.4vw,52px);font-size:clamp(15px,1.3vw,20px);line-height:1.5}
.meta dt{color:var(--soft)}
.meta dd{margin:0;min-width:0}
.meta dt,.meta dd{transition:transform .45s var(--ease),color .3s}
.meta .row:hover dt,.meta .row:hover dd{transform:translateX(6px)}
.meta .row:hover dt{color:var(--ink)}
.meta .row{display:contents}
@media (max-width:640px){.meta{grid-template-columns:1fr;gap:4px}.meta dd{margin-bottom:12px}}

.live{display:inline-flex;align-items:center;gap:12px;margin-top:clamp(26px,3vw,40px);padding:13px 22px;border-radius:12px;background:var(--btn);color:var(--btn-ink);
  font:500 15px/1 var(--f);text-decoration:none;box-shadow:0 8px 18px -8px rgba(0,0,0,.55);transition:transform .4s var(--ease),box-shadow .4s var(--ease)}
.live span{display:inline-block;transition:transform .4s var(--ease)}
.live:hover,.live:focus-visible{transform:translateY(-2px);box-shadow:0 14px 24px -10px rgba(0,0,0,.55);outline:none}
.live:hover span,.live:focus-visible span{transform:translateX(4px)}

section{margin-top:clamp(64px,7vw,104px)}
section > p,section > .sub{margin-top:clamp(14px,1.6vw,24px)}
section > p + p{margin-top:12px}
.lead{font-style:italic;font-weight:500;font-size:clamp(14px,1.15vw,17px)}
.sub{margin-top:clamp(32px,3.6vw,52px)!important}
.sub h3{font-size:clamp(15px,1.25vw,18px);font-weight:600;margin:0 0 10px;display:flex;align-items:center;gap:12px}
.note{font-size:clamp(14px,1.15vw,17px)}

.fig{margin-top:clamp(32px,4vw,64px)}
/* images: the shadow follows each image's own rounded corners (transparent outside them), so nothing square shows on hover */
.shot,.persona{position:relative}
/* the tilt sits on the image and its light (the box itself carries the scroll reveal) */
.shot > img,.persona > img,.shot > .sheen,.persona > .sheen{transform:perspective(1100px) rotateX(var(--rx,0deg)) rotateY(var(--ry,0deg)) translateY(var(--ty,0px)) scale(var(--sc,1));
  transition:transform .7s var(--ease),filter .7s var(--ease),opacity .5s var(--ease)}
.shot img,.persona img{width:100%;filter:drop-shadow(0 0 0 rgba(15,25,60,0))}
.hov{--ty:-8px;--sc:1.012}
.hov > img,.hov > .sheen{transition:transform .25s ease-out,filter .7s var(--ease),opacity .5s var(--ease)}
.hov > img{filter:drop-shadow(0 26px 30px rgba(15,25,60,.28)) drop-shadow(0 6px 10px rgba(15,25,60,.12)) saturate(1.06)}
/* a soft light that follows the cursor across the image, clipped to the image's own shape */
.sheen{position:absolute;inset:0;pointer-events:none;opacity:0;mix-blend-mode:soft-light;
  background:radial-gradient(circle at var(--mx,50%) var(--my,50%),rgba(255,255,255,.8),rgba(255,255,255,0) 42%);
  -webkit-mask-size:100% 100%;mask-size:100% 100%}
.hov > .sheen{opacity:1}
.grid{display:grid;gap:clamp(8px,1vw,14px)}
.g2{grid-template-columns:1fr 1fr}
.g4{grid-template-columns:repeat(4,1fr)}
@media (max-width:640px){.g4{grid-template-columns:1fr 1fr}.g2.stack{grid-template-columns:1fr}}
.strip{display:flex;gap:clamp(8px,1vw,14px)}
.strip > *{min-width:0}


.split{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:clamp(20px,3vw,40px);align-items:center}
@media (max-width:760px){.split{grid-template-columns:1fr}}
.split h2 + p{margin-top:clamp(14px,1.6vw,24px)}

/* reveal: only hidden once the script has run, so the page reads fine without it */
.js [data-rv]{opacity:0;transform:translateY(28px);filter:blur(8px);
  transition:opacity .9s var(--ease) var(--d,0ms),transform 1s var(--ease) var(--d,0ms),filter .9s var(--ease) var(--d,0ms)}
.js [data-rv].in{opacity:1;transform:none;filter:none}
.js .hero [data-rv]{transform:scale(1.04)}
@media (prefers-reduced-motion:reduce){
  .js [data-rv]{opacity:1;transform:none;filter:none;transition:none}
  .shot > img,.persona > img,.meta .row:hover dt,.meta .row:hover dd{transform:none!important}
}

/* Discount Discovery hero: her frame, with the headline set as live text inside it */
.hero.dda{height:auto;background:#4a74ad}
.dda .frame{position:relative;width:100%;aspect-ratio:2421/749;container-type:inline-size;overflow:hidden;transform-origin:50% 100%}
.dda .frame > img{position:absolute;inset:0;width:100%;height:100%}
.dda .copy{position:absolute;left:12.62%;top:45.1%;right:8%;color:#fff;transition:transform .9s var(--ease)}
.dda .welcome{font-size:1.34cqw;font-weight:400;line-height:1.2;letter-spacing:0;margin:0}
.dda .big{font-size:4.76cqw;font-weight:400;line-height:1.25;letter-spacing:.006em;margin:1.63cqw 0 0;padding:0}
.dda .ln{display:block;overflow:hidden;padding-bottom:.08em;margin-bottom:-.08em}
.dda .wd{display:inline-block}
.dda .create{font-style:italic;color:#1b1b1b;white-space:nowrap}
.dda .create .lt{display:inline-block;transition:transform .5s var(--ease),opacity .2s}
.dda .create:hover .lt{transform:translateY(-.12em)}
.dda .create .lt:nth-child(2){transition-delay:.03s}.dda .create .lt:nth-child(3){transition-delay:.06s}.dda .create .lt:nth-child(4){transition-delay:.09s}
.dda .create .lt:nth-child(5){transition-delay:.12s}.dda .create .lt:nth-child(6){transition-delay:.15s}.dda .create .lt:nth-child(7){transition-delay:.18s}
.dda .caret{display:inline-block;width:.06em;height:.82em;background:#1b1b1b;margin-left:.05em;vertical-align:-.04em;opacity:0}
.dda + .sheet{margin-top:calc(-1 * min(14px,1vw))}
.js .dda .welcome{opacity:0;filter:blur(6px);transform:translateY(12px);transition:opacity .9s var(--ease) .15s,filter .9s var(--ease) .15s,transform 1s var(--ease) .15s}
.js .dda .wd{transform:translateY(110%);transition:transform 1.1s var(--ease) var(--d,0ms)}
.js .dda .create .lt{opacity:0}
.js .dda.on .welcome{opacity:1;filter:none;transform:none}
.js .dda.on .wd{transform:none}
.js .dda .caret.blink{animation:caret .9s steps(1) 4 both}
@keyframes caret{0%{opacity:1}50%{opacity:0}100%{opacity:0}}