Every Discount, One Tap Away

Overview: A Shopify app that helps merchants create discounts. BOGO, bundles, tiered pricing, and more, through one simple, guided flow instead of a confusing, complicated setup.
Categories: Discount Discovery App - Case Study
Tools: Figma

Know What the App Does

Discount Discovery App is a Shopify app that lets merchants create almost any kind of discount. No coding needed. Set up BOGO deals, bundles, tiered pricing, or volume discounts in just a few clicks, and apply them automatically at checkout. Merchants can even offer different discounts to different countries, or fine-tune deals based on what's actually in a customer's cart. It's designed to help brands boost sales and repeat purchases without added complexity.

Choose Discount Type: Advanced Buy X Get Y, Buy X for Y dollars, Conditional Discount, Tiered Discount

One Click Playbooks grouped by Increase Average Order Value, Increase Conversion and Increase Purchase

The app's home: Welcome to Discount Discovery App, with Discounts, Manage Discounts and One Click Playbooks

Beyond the Wizard: One - Click Discount Playbooks

Not every merchant wants to configure a discount from scratch, some just want a proven strategy they can turn on. So, alongside the guided setup flow, a library of one-click playbooks: pre-built discounts, already configured around specific goals like increasing AOV, boosting conversion, or driving first purchase, and grouped into categories so merchants can find the right strategy. Each playbook comes with its conditions already set, a merchant just picks one, sets eligibility, and it's live.

*Some playbooks appearing under more than one goal depending on how a merchant wants to use them.

Advanced Buy X Get Y setup with steps Discount Type, Discount Method, Customer Eligibility, Customer Buys, Customer Gets, Additional Settings and Discount Summary

One Guided Flow

Every discount, regardless of type, answers four key questions: what it is, how it works, who qualifies, and if it's ready to launch. So, I created a single streamlined setup: Type → Method → Eligibility → Additional Settings → Summary.

Built for Real Use

The playbooks themselves are built around discount strategies ecommerce brands actually run. So, these are mapped to a specific merchant goal: Increase AOV, Increase Conversion and Increase Purchase.

Playbook cards: Spend & Save, First Time Buyer and Tiered Offers

The Impact

The app changed what it actually takes for a merchant to launch a discount. Merchants can now easily step-up a discount using simple steps.
That matters most for smaller merchants without a dedicated growth or marketing person, the app is doing the strategic thinking that a merchant might otherwise skip because it felt too complicated to figure out.

Built for Shopify. Earned Shopify's Built for Shopify badge, a certification with strict UX and performance requirements, and a signal to merchants browsing the App Store that the app meets Shopify's own bar for quality

Testimonials

Popkornditorei Knalle, Germany, 4 days using the app, five stars, September 15, 2026: A very extensive discount app where you can create and overview all kinds of discounts. The support team was also really fast and helped me a lot with my questions. I would recommend!

SendAFriend, United States, 21 days using the app, five stars, July 22, 2026: The app is very functional with tons of criteria and discounting options. I use this app alongside custom developed features to apply discounts to products with specific line item properties. The developers are very responsive and helpful, and solved an issue for me quickly when discounting wasn't working as expected. Highly recommend.