Resume

Profile: Product and UI/UX Designer with 3+ years designing e-commerce websites, mobile apps and Shopify apps for Indian and international D2C brands. Strong in user and market research, CRO and UX audits, usability and A/B testing, information architecture, accessibility and design systems. Uses AI tools in everyday design work. Leads end-to-end design through developer handoff and mentors junior designers. NIFT-trained, bringing a maker's eye for craft, materials and detail to digital products that feel as good as they work.
Location: Noida, India
Phone: +91 6375606348
Email: kratirajoria12@gmail.com
LinkedIn: linkedin.com/in/kratisaini

Experience

UX/UI Design Specialist

Mar 2024 – Present

Seventh Triangle Consultancy

Led the full rebrand of a Shark Tank India S4 period care brand, from brand and market research to guidelines and a redesigned e-commerce website.
Researched Indian internet usage, e-commerce behavior and digital trends with the design team for the Commerce Story: Design Edition India 2025 handbook.
Designed one of the ABFRL websites from scratch, defining IA, user journeys and responsive UI for a large Indian shopper base.
Led research and design for a Shopify discount discovery app, reaching 1,500+ installs and a 4.5★ rating from 50+ reviews.
Designed a Shopify inventory management app, turning complex stock data into clear, efficient merchant workflows.
Ran CRO and UX audits for 100+ e-commerce brands, driving a 59% lift in add-to-cart conversion (5.37% → 8.57%) for a key client.
Designed booking journeys for a leading pet care brand and a mobile commerce app for a D2C sports brand, from user flows to prototypes.
Worked with 20+ brands on interface, IA and design system improvements, including Hidesign, Beauty by Bie, Earth Rhythm and Kay Beauty (Nykaa).
Managed 2 junior designers and mentored 4 interns, working with clients, developers and PMs from brief to launch.

UX/UI Design Intern

Sep 2023 – Dec 2023

Crafticon Technologies

Designed UI for multiple D2C brands and helped build their brand guidelines.
Studied the Indian e-commerce market to understand user behavior, needs and expectations.

Product Design Intern

Jun 2022 – Aug 2023

TONOTO · Lino Perros · Radnik

Led leather bag and seasonal collections from trend research and materials to photoshoots; designed brand prints, banners and social creatives.

Education & Certification

National Institute of Fashion Technology (NIFT)Bachelor of Design · Leather Design2023

Google (Coursera)Google UX Design Professional Certificate2023

University of RajasthanBachelor of Science (B.Sc.)2018

Impact

100+CRO audits

+59%add-to-cart lift

1.5K+app installs

4.5★app rating

3+years in UX

6designers mentored

Brands

Worked with 20+ brands, including:

HealthFabABFRLHidesignKay BeautyEarth RhythmBeauty by Bie

Skills

User ResearchUsability TestingA/B TestingUX AuditsCROInformation ArchitectureUser FlowsWireframingPrototypingInteraction DesignDesign SystemsAccessibility (WCAG)Developer Handoff

Tools

FigmaFigJamFramerIllustratorPhotoshopShopifyWordPressGoogle Analytics