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Hi, I am Krati

I used to design products you could hold, now I design products you could scroll.

Scroll to plant the seed

01 · The seed

Every career starts small.

This is how mine took root, grew and bloomed.

02 · Roots · Education

Where my roots begin

  1. 2023

    Bachelor of Design, Leather Design

    National Institute of Fashion Technology (NIFT)

    Where I learned to design for the people who use things.

  2. 2018

    Bachelor of Science, Biology

    University of Rajasthan

    Where I learned how living things grow.

03 · Sprout · Experience

3 years of growing products and brands

I design websites, apps and Shopify stores for D2C brands and SaaS teams, from the first round of research to the shipped screen.

04 · Growth · Skills & tools

Growing in every direction

What I do

Product designUX researchUI designInteraction designDesign systemsWireframing & prototypingUsability testingE-commerce UX & CROBranding

Tools

Figma · FigJam · Adobe Creative Suite · Framer · Webflow · Shopify · Google Analytics

05 · Bloom · Selected work

01

Healthfab

Rebranding Case Study · Brand Strategy & Identity DesignSame Product, New StoryRead more
02

Discount Discovery App

Shopify App · Case StudyEvery Discount, One Tap AwayRead more
03

Beauty by Bie

CRO Case Study · UX/UI Designer · CRO Strategy & RedesignDesigning for Better ConversionsRead more

06 · Bloom · Say hello

Let's build something together.

I'm open to product design roles, freelance projects and collaborations.